Creative agencies are positioning themselves as innovation labs and marketing technology operators that that are cutting-edge. According to the American Association of Advertising Agencies, this trend will need to change in 2015.
Here are some of the things that every creative agency should be ready for.
1. Rise of Development Operations
This is a movement in the IT sector that is slowly making its way into the creative world. In the traditional sense, the work of software developers was completely different from system architects. Contrary to this, programming and systems management have evolved in many agencies and brought them together. This has enabled marketers to build a market stack that allows agencies to blend data sources like inventory, sales and marketing effectiveness seamlessly.
2. Hardware Engineers
The Internet of Things affects agencies in a huge way. The concept includes wearables, connected cars, and smart-home devices. This technology is going be huge in the creative agencies and they will be looking forward to hire people who can not only program, but who are also excellent hardware engineers.
3. Wearables
Smart devices and wearables will produce a huge chunk of data and agencies will need to know how these devices function. Wearables will also provide agencies and marketers with relevant data that were not easily seen before.
4. Reconfiguration of Creative Departments
Agencies are now considering the need to reconfigure their creative departments for better ways for creative development and process. Bringing creative together with strategists, media people and those who are well-versed in technology seems to be the need of the hour.
Here are some of the things that every creative agency should be ready for.
1. Rise of Development Operations
This is a movement in the IT sector that is slowly making its way into the creative world. In the traditional sense, the work of software developers was completely different from system architects. Contrary to this, programming and systems management have evolved in many agencies and brought them together. This has enabled marketers to build a market stack that allows agencies to blend data sources like inventory, sales and marketing effectiveness seamlessly.
2. Hardware Engineers
The Internet of Things affects agencies in a huge way. The concept includes wearables, connected cars, and smart-home devices. This technology is going be huge in the creative agencies and they will be looking forward to hire people who can not only program, but who are also excellent hardware engineers.
3. Wearables
Smart devices and wearables will produce a huge chunk of data and agencies will need to know how these devices function. Wearables will also provide agencies and marketers with relevant data that were not easily seen before.
4. Reconfiguration of Creative Departments
Agencies are now considering the need to reconfigure their creative departments for better ways for creative development and process. Bringing creative together with strategists, media people and those who are well-versed in technology seems to be the need of the hour.
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