5 things you should know about your creative agency before you meet them!

The first meeting with your agency decides how the rest of them will go! The meeting must give you your essentials – a chance to get to know your team, to get to know if they can handle the work they’re going to be doing for you, and so on. Here is a list of things you need to know before your kickoff meeting.

1.       Be prepared to answer questions

Your creative agency will aim at extracting as much as information they can in the first meeting to understand your business, goals and expectations for the overall outcome of the project. Ideally, you will receive a list of questions from the agency for you to be answering at the meeting which may include things like company background, values, goals, USPs, marketing objectives, budgets, demographic and so on.

2.       They are not telepathic

Be sure to give them as much as information possible during this meeting. Don’t leave anything stranded and expect them to assume it. Even if it is the minute of details which is usually taken for granted, be sure that you’re loud and clear about it. In case you don’t have a clear idea, don’t hesitate to ask the agency for help with things like fonts, colours, design elements, and so on,

3.       If you don’t understand the terminology, ask them

There might be a lot of terminology that might not be understood by you. Hashtags, platforms, CPAs, CLPS, BRs and so on might not seem like what you might’ve been doing as a part of your marketing before. In case you don’t understand them, don’t hesitate to ask them to explain it to you.

4.       Not their first time

The agency will have an established agenda for the kickoff meeting. They know what to ask, what to look for and what to expect from clients. You need to understand that there are so many things that are expected out of the kickoff meeting and this is why you should be prepared for this too.

5.       Might not get it right the first time

Despite their best efforts, the agency might not get it right the first time, and that is normal. During your kickoff meeting, you will have to come to agreement with your agency about the number of rights-of-return before the agency starts charging for amendments and edits. This will make things easier on you and the agency as well.